In a recent economic study of US spas, 30 resort properties were asked how their spa addition has enhanced specific aspects of their business. Here are some of the findings. In the five years preceding the economic downturn, room rates in those hotels almost doubled; overall occupancy increased from 57 to 73 per cent; an average length of stay grew 11 per cent which, in turn, significantly increased revenue per occupied room. But perhaps the most noteworthy observation comes from the guests themselves who, when asked if they would choose one resort over another because it had a spa, a resounding 81 percent of them said yes

Although it’s a slow climb out of the recessionary hole, spas are proving their metal on this score too.  With less people taking fewer vacations, almost 70 per cent of current guests cite the spa as a deciding factor for choosing a holiday destination. The key is to keep the experience new and fresh.  Consumers are more discerning and there is an ever-pressing need for spas to set themselves apart.

Location is Spa-all

Some destinations are designing entire spas around their geographic location. For example, spas proliferate around Israel’s Dead Sea; Poland, Russia and other Eastern European countries are famous for their salt caves. The Japanese flock to be buried in that country’s volcanic sands.  Hungary’s healing waters have spawned nearly 50 spa baths in Budapest alone and in England, the World Heritage Site of Bath reclaimed its rich spa heritage when it opened as a state-of-the-art spa.


Golden Door Spa - Boulder, Arizona

A Cultural Dimension

Alternatively, properties may tap into cultural traditions or incorporate a spiritual dimension. The Ananda Spa in the Himalayas bills a stay there as “a journey of self-discovery and rejuvenation”, based on creating harmony from wellness, fitness and relaxation therapies. A few cosmic rhythms and confident energies are thrown in for good karma.

Meanwhile, the Royal Spas of Europe lean on their aristocratic or star-studded appeal to tempt the potential spa goer. These include the Givenchy Spa in Mauritius, said to be a favorite of Geri Helliwell; the Clinique La Prairie in Switzerland which numbers Margaret Thatcher and Mikhail Gorbachev among its past clientele, as well as the opulent Chiva Som Spa in Thailand- favourite retreats for Elizabeth Hurley, Kate Moss and Desmond Lynam. Set in seven acres of beachfront gardens surrounded by lakes and waterfalls, Chiva Som is thoroughly fen shui’ed and offers treatments such as iridology and equilibropathy, described by the spa as acupuncture without the needles.

For the majority of North Americans, however, Hungary or the Himalayas are expensive and difficult to reach, although even closer to home, luxury US spa resorts seem to be geared to those with deep pockets. Certainly, the amenities of resorts like The Grand Wailea Resort and Arizona Biltmore are superb but for your average spa-goer, a better value for your spa dollar is likely found further south.

Creative Added Value

And where slower economies have postponed expansions, resorts like Arizona’s the Boulders turned to in-house creativity to keep its spa product fresh.  Michael Hoffmann, Managing Director at The Boulders, explains.  “First, we added value to our spa brand by doing our own reading, research and design work of an Organic Garden where spa goers can meander through fragrant herbs and indigenous flowers.  Next, we found a new on-site wedding venue, named it Promise Rock, and have consequently not only expanded our wedding market but increased our wedding party spa experience. Then we reached out to the golfing market with a Fore by Four Ultimate Golfer’s Getaway – partnering with four, private golf clubs that are so exclusive we won’t disclose their names, thereby building the Boulders upscale image as well as providing a point of differentiation to our competitors. And spaaing is a natural adjunct to that.”


Mision del Sol - Cuernavaca, Mexico

Mexico is fast-becoming one the most sought-after vacation options for potential spa users. Spa resorts are luxurious and locales are exotic, filled with a cultural dimension that speaks to history, eco-adventure and heritage.  Here, you’ll find European style treatments alongside indigenous therapies such as a sweat lodge or fango mud facial, while the lush Mexican landscape lends itself to a wide range of activities from jungle trekking and golf to stress-release Yoga.  Priced at almost half of their American counterparts, these resorts are remarkably affordable and are an ideal way to experience a fully fledged spa adventure without breaking the bank.

Spa Destinations

Canada

British Columbia

Kamloops

Ginseng Wellness Spa

Vernon

Sparkling Hill Resort
   Multi-Steam-Sauna Spa
   European Spa Experience

Vancouver

Miraj – Vancouver’s Luxurious Hammam


Ontario

Set amidst 30 acres of Ontario woodland, 90-minutes east of Toronto, Elemental Embrace lives up to its name as a wellness spa retreat that combines a holistic, Ayurvedic wellness approach with luxury accommodations, state-of-the-art facilities, and a wide range of Eastern and Western spa therapies

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Grail Springs Heath and Wellsness Spa is one of the finest, and certainly the most inviting, year-round health retreats we’ve experienced in North America.  We couldn’t agree more with Elle magazine who named it “one of Canada’s top six spas”. This is an exceptional spa destination in every way. 

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Quebec

The Ovarium, in Montreal

USA

In a city that reinvents itself at least every decade, it comes as no surprise that spas do the same. With more than 45 luxury resort spas, they have gone from side-kick guest beauty amenities to lucrative mind-body-soul profit centers of Disneyesque proportions.

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Arizona

Phoenix

Camelback Inn Spa

Boulders Golden Door Spa


California

San Francisco

Vitality Spa (Pier 39)

Mexico & Central America

Cuernavaca

Mision del Sol

Peurto Vallarta

Hotelito Desconocido

Tulum

The Explorean

Belize

Chaa Creek Resort & Spa

Thailand & Malaysia

Thailand

Opened in 1995, Thailand’s Chiva-Som Health Resort, which means Haven of Life, lies near what was once the king’s summer palace of Hua Hin. It is a five-star resort and spa destination set amidst seven secluded acres of tropical beach-side gardens, tranquil lakes, and waterfalls.

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Banyan Tree Phuket

Malaysia

Pangkor Laut Resort

Australia & New Zealand

Australia

Great Ocean Lodge, Kangaroo Island

New Zealand

Although Conde Nast readers have voted this an award-winning spa, New Zealand’s Polynesian Spa in Rotorua, doesn’t quite meet the expectations its hyperbole purports.

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Europe

Germany

Brenner’s Park Hotel & Spa

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